Have you ever wondered how to create engaging content? Bringing new visitors to your website can be difficult. It’s crucial to convince your readers that your blog is worth following.
As we all should know when it comes to building an audience, “content is king.” You want people to like your content enough that they share it and willingly come back for more. It’s time to learn how to hook your readers!
Here are 5 tips on how to create engaging content:
1. Create a voice
Every content creator has a voice. Whether it’s light, serious, technical, comical, or monotone. The most engaging type of content is content that is unique and follows a specific delivery technique.
One of the easiest ways to add that “unique” quality to your content is to align your writing (or content) with your thinking and speaking habits. If your content isn’t engaging your readers, rethink your voice. Make your articles more conversational.
You want your readers to think they are talking to you face-to-face. By doing this, your readers will get to you know best. It’s like you are conversing with them but without the plans to meet up, ha!
The average reader only spends 37 seconds reading an article or blog post. – NewsCred Insights
2. Include social media influencers.
Social media is very popular because it’s a platform where users interact with each other at any moment of the day. Social media influencers are respected voices within social media platforms. If you want to gain more traffic on your website, working with a social media influencer adds instant credibility.
Start by researching different social media influencers within your niche. Then, tag these influencers to get their attention. Make sure you are tagging them in content they enjoy and will share. It’s like a little game!
I know a few people who refuse to tag others because they feel as though they are begging them for attention. Well, guess what? They are losing potential collaborations with bigger influencers.
Interacting with social media influencers is a free and simple way to increase engagement if you are doing it correctly.
3. Add Visuals
Welcome to the world of visuals where people will watch a 2 minute video over reading a 7 minute article.
According to Simply Measured, visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
This doesn’t just count for video, but info graphics as well. Publishers who use infographics grow in traffic an average of 12% more than those who don’t, according to AnsonAlex.
4. Get more personal
Sharing trends and news on your specified niche is one thing, but sharing personal stories is another way to hook your readers and keep them interested. If you have gone through something personal recently, thousands of other readers have as well.
Go ahead and engage your readers with a special story and teach them something they don’t know about you. This is a great way to make your readers think “Wow! This is a real person.”
5. Make it shareable
Is your website missing social media widgets to share your content? You are missing out! If readers like your blog, there’s a high chance they’ll want to share it. Social media widgets and icons make your content shareable with merely a click of a button.
The more shares, the more eyes on your website.
Remember, don’t forget about your audience. You should be aware of your audiences needs, wants, and passions. You want to give them what they are looking for. As a marketer, you must give them what they want. Good luck!