Any digital specialist may know a little bit about video marketing, but do they actually know how crucial it is to incorporate video marketing in to their brand awareness? The impact is tremendous!
No matter what you preach, what you sell and who you sell to, if you don’t have a video marketing strategy in place for the biggest video platforms, you are falling behind.
So, where do consumers engage with branded videos daily? 49% on Facebook, 32% on Youtube, 24% on Instagram, 22% on Snapchat, and 22% on Twitter. (Tubular Insights)
Let’s talk a little bit about the impact of video marketing on different social media platforms below:
Facebook videos should be smart, shareable and personal.
Facebook video for brands has become such a great way for brands to reach their target audience. If you’re creating video content for YouTube, and not putting those videos onto different social media platforms such as Facebook, your brand or business is losing distribution – not to mention relevancy.
Video marketing posts on Facebook have 135% greater organic reach than photo posts according to Social Media Today.
Facebook gives you the ability to target consumers like we’ve never seen before in digital. From the LIVE feature, to being able to target an audience using their ad tools, Facebook is a great way to create a video campaign and get the traffic needed to grow.
Video on Twitter is all about direct and real engagement.
People respond to direct effort and emotion, especially on Twitter. Think about it: When someone you admire favors your Tweet (whether it’s a celebrity or favorite author) you feel so good! With Twitter allowing videos as a reply, they’ve been able to take that feeling to the next level because users are able to show engagement through face-to-face contact.
Simply create a video on your phone and reply to a Tweet by selecting your video in your photo album. It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning.
Snapchat is all about grabbing attention.
Snapchat gives FOMO an entirely new meaning. Within the video platform, you are able to share your content for 24 hours. After 24 hours, your story is gone. Here is where celebrities give their fans an inside look at their lives at that exact moment, which is kind of scary yet addicting. The urgency to see something before it disappears is a huge factor.
According to WordSteam, 10 million videos are watched on Snapchat per day! Use Snapchat to show off behind-the-scene footage on how you build a certain product or show off what your daily routine is. Sharing is caring! Viewers love being able to go backstage…especially on social media.
Instagram is the next big thing for all brands.
With over 700 million users, Instagram is a growing giant marketers can’t afford to ignore. Social media users today love easily digestible graphics and videos, all things found on the Gram.
71% of U.S. businesses are on Instagram. Brands are more active and prominent on Instagram than ever. As of 2017, there are more than 1 million brands sharing and promoting their products and stories on the social network. Guarantee that your business stands out among the rest with intriguing visuals and thought-provoking video.
Video marketing hasn’t hit its highest peak on Instagram just yet. Instagram photos generate 36% more engagement than videos. While this isn’t true for all social channels, it is on Instagram. However, this doesn’t mean that you should only share images. Post a mix of pictures, videos, and boomerangs to keep your followers interested.
YouTube is the granddaddy of video content.
Although we are focusing on Facebook, Twitter, Snapchat and Instagram, I have to say a little something about YouTube! YouTube is a valuable video library for businesses because it’s the original video marketing platform. Many began their careers on YouTube, so most of us already know the impact of this specific platform.
Looking to start your video presence and work to gain revenue? Start with YouTube! You can earn money through YouTube or you can sell your products/services or use YouTube to grow your business even more. That’s why YouTube SEO is also important as SEO of websites.
As a brand, you want to show your clients, customers, readers, and fans that you are able to do it all. You want to be on every platform whether it’s content or video. That’s the beauty of the digital world! Make sure you keep up with the trends and don’t be afraid to try new things.